
But one could argue that nothing is more important to encoding than software optimization. A computer’s random-access memory, or RAM, is another important part of the encoding process. The CPU handles real-time processing of 1s and 0s.Ĭonversely, the graphics processing unit, or GPU, is responsible for running the system’s API and other functions. Every computer process is reliant on a computer processing unit, or CPU for short. We touched on the challenges of Media Encoder before, but it’s worth clarifying why they’re important. Media Encoder works as a standalone app for encoding various types of video files. That being said, you don’t need After Effects or Premiere Pro to use Media Encoder. Since Media Encoder works as a complimentary app for After Effects and Premiere Pro, it’s not available for individual purchase. Do I Need Adobe Media Encoder? Adobe Encoder cost and challengesĪdobe Media Encoder is part of the Adobe Creative Cloud, which is currently available for $52.99 per month.

Media Encoder is designed to work in tandem with After Effects and Premiere Pro - so you’ll be able to continue working on your project while the video is being encoded. Hit the green arrow in the top right-hand corner and the video will encode in the designated codec.Media Encoder will open with the project ready for encoding.Choose your export settings/preset, then hit queue.

